How's the Weather in New Zealand?
Thursday, September 2, 2010 at 8:15PM Advertising agency Muckmouth, Auckland, New Zealand created a blasphemous campaign for Eshe Streatwear. The campaign includes four posters posted all over the streets of Auckland, branded skateboards and t-shirts.
Advertising is known to break taboos since before the scandalous Benetton campaigns breaking down the taboos of race, sex and politics. This campaign is now taking a stab at religion and picking on widely publicised scandals around it, such as pedophilia in the Catholic church and tele-evangelists making fortunes by commercialising religion. According to Wikipedia church attendance in New Zealand is around 15% and it must be even lower among the young population. So, it's safe to say the campaign will not be opposed by too many down under.
